
Dr. Mitchell Glaser, MD | Psychiatrist
Glaser & Randhawa Mental Health Group
2023-Ongoing
When Glaser & Randhawa Mental Health Group approached us, they had been in business for years but were struggling with an outdated online presence that no longer reflected the quality and reputation of their practice. Their old website was clunky, difficult to navigate, and didn’t convey the professional, caring approach they take with their patients. Their logo, which they had invested in previously, was generic and lacked the unique identity they wanted to communicate. They needed a fresh start to match the level of care they provide, and that’s where we stepped in.
The Challenge:
GR Mental Health Group wanted a full rebrand to better reflect their growth and modernize their digital presence. They needed:
• A new, professional logo that would stand out and represent their values and services.
• A completely revamped website that was not only visually appealing but also functional, user-friendly, and SEO-optimized.
• Support for their social media presence and Facebook ad campaigns to drive more traffic and attract new patients.
Our Approach:
1. Logo Redesign
We started with an in-depth discussion about the practice’s mission, values, and target audience. After several rounds of ideation and feedback, we created a logo that is both modern and timeless, giving them a brand image that truly represents the high level of care they provide.
2. Website Overhaul
We designed and developed a website from the ground up, with a clean, modern aesthetic and easy navigation. The site is mobile-responsive, SEO-optimized, and integrated with the tools they need to manage patient inquiries and appointments efficiently. It features clear calls to action, fast loading times, and an updated design that engages visitors from the moment they arrive.
Results:
Over 15,000 site visits in 365 days
Avg 1.6 Phone Calls from the website a days (doesn't include intake from website forms)
3. Facebook Campaigns and Social Media Management
To ensure their growth didn’t stop at the rebrand, we began running targeted Facebook ads and managing their social media accounts. Through consistent and strategic campaigns, we’ve been able to dramatically increase their online engagement, drive traffic to their new site, and bring in more patient inquiries.
Results:
132 Intake submissions in 90 days
2525 Site Visits (90 Days)
The Impact:
Since the launch of the new logo and website, GR Mental Health Group has seen incredible growth. In fact, they’ve opened a second practice due to the surge in demand, and are already in discussions about a third location to keep up with patient needs. The rebranding efforts have not only elevated their reputation in the community but have also resulted in a measurable impact on their bottom line.
Conclusion:
The transformation we helped GR Mental Health Group achieve is a testament to the power of a well-executed rebrand and digital strategy. From a dated, ineffective web presence to a thriving, rapidly expanding practice, we’re proud to have been a part of their journey. And with the momentum they’ve built, we’re excited to continue supporting them as they grow even further.
Visit their website: www.grmentalhealthgroup.org
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